GLENWOOD SPRINGS, Colo. — An activewear company is facing backlash after posting a photo on Instagram of its models swimming in Colorado’s Hanging Lake and doing yoga on the lake’s log.

KUSA-TV reported ( ) Thursday that Liquido Active has since removed the picture from its account. Swimming in the lake and getting on the iconic log is not allowed. There are signs forbidding it.

The company, which was founded in Brazil, apologized. Owner Renata Facchini says they didn’t see any signs saying not to swim or climb on the log.

Aaron Mayville, district ranger with the Forest Service, says people can damage the limestone deposit that gives the water its clear blue color.

The water is off limits in an effort to help preserve the ecosystem there.

It’s not clear if the company will be cited.

Information from: KUSA-TV,

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