DOVER, Del. — A marketing campaign to give a Delaware county a more distinct identity seems to be working.

The News Journal reports that since the “Quaint Villages” branding effort began last year, Kent County has seen a $4.5 million windfall in tourism spending since Jan. 1. Tourism officials say the county is well on its way to reaching its $12.4 million goal by the end of June 2018.

The marketing campaign was started after visitor spending in Kent County saw a slight decline in 2015 while the state as a whole had an increase of more than 4 percent.

The campaign focuses on Kent County offering an unusual collection of towns that have a wide selection of food, festivals and events, including the Air Mobility Command Museum, Dover Downs and the Monster Mile.

Author photo
The AP is one of the largest and most trusted sources of independent newsgathering. AP is neither privately owned nor government-funded; instead, as a not-for-profit news cooperative owned by its American newspaper and broadcast members, it can maintain its single-minded focus on newsgathering and its commitment to the highest standards of objective, accurate journalism.