Tag: Corporate sponsorship
Olympics, pandemic and politics: There’s no separating them
TOKYO — Over and over, year after year, the stewards of the Olympics say it: The Games aren't supposed to be political. But how...
Charleston’s clay-court women’s event gets new sponsor
CHARLESTON, S.C. — Charleston's WTA event will have a renovated stadium and a new sponsor for 2022.
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Top Olympic sponsor Toyota pulls Games-related TV ads
TOKYO — Toyota won’t be airing any Olympic-themed advertisements on Japanese television during the Tokyo Games despite being one of the IOC’s top corporate...
Olympic sport of schmoozing eludes corporate sponsors
NEW YORK — Screaming fans won't be the only thing missing from this year's Olympic Games in Tokyo. Behind the scenes, there won't much...
Kyle Larson lands extension, full sponsorship through 2023
CHARLOTTE, N.C. — Rick Hendrick gave Kyle Larson a second chance in NASCAR because Hendrick Motorsports had wanted him in its lineup for years....
Judge sets July hearing on Boy Scouts settlement agreement
DOVER, Del. — A bankruptcy judge has set a July 29 hearing on the proposed $850 million settlement agreement the Boy Scouts of America...
Hendrick gets plenty of mileage from his gamble on Larson
CHARLOTTE, N.C. — Rick Hendrick was convinced there was little risk in signing Kyle Larson, who if given the chance would prove he was...
Why are Olympics going on despite public, medical warnings?
TOKYO — Public sentiment in Japan has been generally opposed to holding the Tokyo Olympics and Paralympics, partly based on fears the coronavirus will...
Jimmy Kimmel to be title sponsor of inaugural LA Bowl
LOS ANGELES — The LA Bowl has found a big name to be its very first title sponsor: ABC talk show host Jimmy Kimmel.
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Sponsors hail Naomi Osaka’s ‘courage’ on mental health
NEW YORK — A few years ago, a star athlete dropping out of a major tennis tournament over mental health issues might have been...