Column: Candidates bet the spread on Hoosier television habits

Flip through Rachael Ray’s daytime cooking show, and you’ll likely see an ad featuring Democratic Senate candidate Joe Donnelly arguing he can best bring compromise to Washington.

Wait a few hours for the CBS primetime hit “NCIS” and conservative super PAC Americans for Prosperity will be hitting back with its own 30-second spot accusing the Democrat of siding too often with President Barack Obama.

Targeted advertising is nothing new from big-ticket campaigns spending millions on campaign commercials. But a few changes since the 2008 elections have increased the amount of ads saturating the airwaves.

And new rules from the Federal Communications Commission requiring TV stations to post advertising contracts online are giving a better look at campaign playbooks this year.

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