Column: True loyalty proved, not proclaimed



In “The Loyalty Effect,” Frederick Reichheld says the experts proclaim loyalty is dead, and the statistics seem to bear them out.

He reports that, on average, U.S. corporations now lose half of their customers in five years; half of their employees in four years; and half of their investors in less than one year.

“We seem to face a future in which the only business relationships will be opportunistic transactions between virtual strangers,” he says.

This story appears in the print edition of The Tribune. Subscribers can read the entire story online by signing in here or in our e-Edition by clicking here.

comments powered by Disqus

All content copyright ©2014 The Tribune, a division of Home News Enterprises unless otherwise noted.
All rights reserved. Click here to read our privacy policy.