Recently the Indiana Economic Development Corp. undertook an economic development campaign many questioned the wisdom of — a flashy neon ad in Times Square with the slogan about Indiana declaring it “a state that works.” How many people who hang out in that particular New York City spot are pondering where they want to move their businesses?
Now the agency has come up with another deal that should meet with greater approval. In a first-of-its-kind deal, it will pay “a low seven-sum figure over two years” to have that same slogan on the hardwood floors of the Indiana Pacers’ Bankers Life Fieldhouse. It will be seen by millions of people when the team’s home games are televised — to all the major markets in the United States, where there are lots of executives thinking about relocation.
For years now, the state has been busy creating a business-friendly environment of low tax rates and sensible regulations. But it hasn’t spent that much money trying to get the word out about the efforts. No matter how welcoming the state is, nobody will bother to look here if they aren’t told about it. State officials at least seem to realize that now.
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