In its second year, Small Business Saturday aimed to lure shoppers across the U.S. to add shopping at local stores to their Black Friday plans.
The day was sponsored this year by American Express, which advertised the event through television ads and a page on its website that listed small businesses in towns across the nation.
In Seymour, shop owners put blue “shop small” signs in their windows and advertised through radio and newspaper ads.
Regardless of the effort, many store owners said their turnout was typical of any other day.
Brett Daugherty, owner of 13th Floor Music in downtown Seymour, said he normally has more customers throughout the month of December shopping for the holidays than right after Thanksgiving. He didn’t see the turnout this weekend for Small Business Saturday.
“December is the month that pays for the other 11,” Daugherty said.
B2 Bikes and Boards owners Matt and Zabrina Nicholson also said they have a lot of people come into the store for the holidays, but normally starting at the first of December — about a week after Thanksgiving and Black Friday die down.
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