Cummins Engine Plant in Columbus, Ind will once again in full-scale production said the company during an announcement there Tuesday August 20, 2013. Chairman and CEO Tom Linebarger said Cummins will produce a 5-liter V8 Diesel engine for Nissan by the end of 2014.(Joe Harpring | The Republic)
Nissan has watched U.S. sales of its Titan pickup sag in recent years, but some auto analysts believe a deal with Columbus-based Cummins Inc. to put a 5.0-liter diesel engine into the truck for the first time could attract more buyers eventually.
“Smaller diesel engines are a really hot market, and Nissan needed to be in it,” said George Peterson, an analyst with AutoPacific research in Tustin, Calif. “It also provides Cummins an outlet for more capacity. This may only be 10 percent of Titan sales next year; it’s not a huge thing. But it’s something that will help.”
One engine analyst said it’s a smart move for Nissan to link arms with Cummins, which has built a following among pickup truck lovers with its well-received 6.7-liter engine for the Dodge Ram pickup.
“Cummins sort of has an enthusiastic following because of the Ram,” said Mike Brezonick, editor of Diesel Progress magazine, which tracks the pickup and commercial vehicle markets. “Will the Nissan project win gangbuster sales right away? No, not initially, but it will drive more people to look at the Nissan Titan who would not have done so before.”
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