Success key to filling Bankers Life, but having ‘good guys’ also major component

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By Rick Morwick

For the tribune

Todd Taylor, an expert in ticket sales, is the man in charge of putting fans in the seats at Bankers Life Fieldhouse.

With experience across the pro sports spectrum, Taylor — senior vice president/chief sales and marketing officer for the Indiana Pacers — insists sound strategy is essential to filling arenas.

As evidenced by a rising fieldhouse attendance tide, Taylor and his staff have hit upon a can’t-miss strategy: They are hawking a winning team. Not just a winning team, but one that, by all outward appearances, is a viable contender for the NBA championship.

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