A great story has long been an awesome ingredient to generating sales and good will. Often we Midwesterner’s think we have the market cornered on those feel-good, helping-the-neighbor-out stories that move people — if not product.
But the more you see the world, you come to realize most of us are alike whether we’re from Illinois, Michigan, France, Spain or even Indiana. The story shared here has been repeated throughout the wine world but probably new to most outside that geeky little corner of the universe.
A tremendous hailstorm hit southern France on July 1, 2012. The ferocity of the storm destroyed 62 acres of vines at Chateau de Roquefort, owned by Raimond de Villeneuve. The storm lasted just seven minutes but devastated his 2012 crop and is expected to cut his 2013 harvest by nearly half.
All content copyright ©2013 The Tribune, a division of Home News Enterprises unless otherwise noted.