Visiting French wine country is getting easier by the day, but it’s still no Napa. Some French winemakers are starting to talk about tourism, but few have embraced it.
It took an American family, and specifically their young son, to kick start tourism through social media in Southern France’s Languedoc wine region. The Languedoc is the largest wine-producing region in the world but has never been a tourism destination.
Joe, Liz and Ryan O’Connell packed up and moved from Louisiana to a small village just outside Carcassonne in the heart of Southern France. While Joe, a former house builder, worked on building his home and winery, Ryan started blogging, tweeting and doing videos about Languedoc wine. At the time, no one else was doing it.
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