Ever get confused by those little shelf talkers and wine ratings in wine shops? It’s one of the most-debated concepts in the wine industry. Love ‘em or hate ‘em, wine ratings drive sales and, some would argue, even the winemakers.
It all starts with America’s most honored, vilified, and controversial wine critic, Robert Parker. His Wine Advocate magazine initiated the 100-point wine rating system in the late 1970s.
The scale was meant to help wine consumers find the good stuff, a noble cause. The 100-point scale is used by Parker’s Advocate and the much bigger Wine Spectator. Many others have followed with the system and today hundreds, if not thousands, of wine writers and wine bloggers use the 100-point system.
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